In so many ways, 2017 was not normal. That’s true for the world at large, and of course in the media and advertising business.
Consider that at the start of this year, no company on the planet was hotter than Snapchat. Now every few months it’s as if the media world braces for its earnings.
Similarly, YouTube opened the year poised to steal ad money from TV. Then came ads next to PewDiePie Hitler jokes and exploitive kids videos.
Meanwhile, three years ago 21st Century Fox tried to buy Time Warner. Just a few weeks ago, the media conglomerate sold a bunch of pieces to Disney!
Speaking of mergers, if there was one sure bet of 2017 it would be that AT&T would complete its acquisition of Time Warner. But alas, the US government suddenly doesn’t love that deal (hint, like Jaws 4, this time it’s personal).
It’s increasingly clear that every sector of these industries is being upended and uncertain. And everyone’s afraid of the Facebook-Google duopoly.
Other than that, no one knows anything. Happy New Year.
Brands aren’t going to take it anymore. They want to know where their digital ads are running and what ad tech companies they are paying.
Everyone was mad at Facebook, whether it was for funding fake news, or for letting Russian operatives buy ads, or for ad measurement problems. But advertisers kept spending.
TV networks complained louder than ever that Nielsen can’t track how many people watch shows on digital devices.
See the rest of the story at Business Insider
Source: businessinsider – media
The 16 stories that shook media and advertising in 2017